HanaHaus, an SAP Labs initiative, is a co-working space and café in Palo Alto, California, designed to bring together and inspire a community of innovators & entrepreneurs to showcase, share & exchange new technology & ideas.
HanaHaus was a great opportunity to address experience design more broadly and take a step back from UX or UI design. I engaged a team from General Assembly who helped us with the project.
To communicate the high-level aspirations of the initiative, I created an "innovator's journey" poster to frame the strategy in the context of a critical actor in the innovation ecosystem.
The poster helped the team level-set strategic goals with our executive stakeholders.
To explore more details around the experience and journey of an innovator visiting HanaHaus, I created a storyboard to explore and communicate what the experience might be, or could be.
I sketched ideas for what the APP UX could ultimately be, centering the experience around networking activity and events, which we learned from research was most valuable to customers.