Logging as a Service (LaaS) is a big data infrastructure to collect and store SAP ABAP application log data. The team needed a website to communicate the solution to executive stakeholders, and internal customers.
Brainstorming & scoping
I had a few weeks to create web content for the infrastructure-based service that was one component of the Praxis project. I met with the team to quickly brainstorm the scope of the effort. User research helped us understand the key needs of our audience.
LaaS is part of an initiative that uses SAP Fiori for iOS design system as a starting point. I expanded upon that system for the web communications to provide some flexibility in presentation for more marketing-oriented content (as opposed to UI).
I chose Roboto Slab, Roboto Condensed, and Roboto for the typography for UI and marketing material. I chose Roboto because it's a well designed, proven UI typeface. When combined with Roboto Slab, and Roboto Condensed, it provides excellent options for communication that is highly legible and engaging.
Photography & visual design
We knew from research that we needed to clearly articulate who the solution was for and the value it provided. I intentionally selected non-stereotypical photography, and typographically distinguished call-outs.
LaaS is a technical infrastructure targeting data scientists and data engineers primarily. They have high expectations for technical communication, and written descriptions would not suffice. Detailed technical diagrams were essential.
The communication material needed some illustrations to balance text-heavy content and several technical diagrams. I used a simple geometric approach based on a cube that provided numerous options around a simple data-inspired theme.
Based on research, I organized and laid out the content according to the needs of the target audience. It was important to provide a simple value proposition and overview of course, but equally important to allow a very technical audience to get into details very quickly and easily.
Content & VISUAL Design
In addition to diagrams, a lot of written technical communication was needed. An excellent content strategist guided our efforts and rigorously edited all the content. I created a simple visual framework to support the chunking of content.